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Innovation Lab - Food Truck Project

Students in Mr. Jonathan MacDonald's College Equivalency Mass Communication Process course have spent the first semester exploring the historical and economic significance of the media towards the development of American culture. In order to gain a new understanding of the theories and impact of mass communication explored in the class, students were tasked with designing and marketing a new food truck for the ever-growing Pittsburgh foodie scene. Each team established and pitched its truck concept to the class, with a focus on diligently studying and identifying a neighborhood where the truck would attract the most consumers and generate income. After developing and producing advertisements to create a brand identity within the neighborhood's media outlets, the project culminated with a trip to the Oakland Catholic Innovation Lab, where students created merchandise that could be sold in their trucks.



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